New York Times & ADP — The Power of Being Human

I partnered with All Expanded and T Brand Studio to direct this advert for ADP. The film profiles cultural anthologist Martha Bird and is part of the New York Times ‘The Art of Better‘ series.

When Martha “hangs out” at the office, she’s not slacking off — she’s looking for ways to better connect people with technology. Her work benefits one out of six workers in the U.S.