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APDRKT

While refreshing Appdirect's brand, in collaboration with the Tolleson team I was inspired by Pascal's triangle and it's relation to the letterform "A." We created this piece to showcase the beauty in that graphic language. We explored the relationship between the shapes in Pascal's designs, and flew through them in an artificial space. Beautiful, minimalistic lighting was achieved using state of the art rendering technology.

Project Roles
Creative Director
Company
Giant Void
Skills
3D, Creative Direction, Design, Motion
Media
3D Animations