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Simple Pleasures
Downy was dead. Out of touch commodity that was losing its emotional connection and betterment. Simple Pleasures was an aromatherapy influenced line that could reignite the consumer, their emotions and experience.
It needed to be disruptive while still being experiential. It needs to be wanted not needed. It needed to elevate to beauty without being polarizing.
I created an award-winning integrated campaign that went global. It was the best success they had in 12 years.
- Project Roles
- Art Director, Copywriter, Creative Director
- Company
- Grey
- Skills
- Art Direction, Copywriting, Creative Direction
- Media
- Advertising, Products - Digital, Social Media Content
- Project Industries
- Advertising, Packaged Goods
