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Freshness Rules
I took Febreze from 90 million in sales to 1.3 billion in 8 years. I helped create it's freshness positioning. It outmaneuvered the two giants (Lysol and Glade) and set itself up for megabrand stays.
I launched over 30 new skews, 4 categories and wrote and helped write all taglines ever used. I won awards from Cannes to Effies for this brand.
I led and created all integrated work that was used globally.
- Project Roles
- Art Director, Copywriter, Creative Director
- Company
- Grey
- Skills
- Art Direction, Copywriting, Creative Direction
- Media
- Advertising, Products - Digital, Social Media Content
- Project Industries
- Packaged Goods
