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Deepening America's love and connection
It could be just another jam with high-fructose corn syrup OR it could be the one brand that personifies America, childhood, goodness and America at its best.
I created a fully integrated campaign that redefined a brand and helped personify a great company and family.
I looked at TV spots as chapters in a family story and at a time when America was its most trusted and loved.
- Project Roles
- Art Director, Copywriter, Creative Director
- Company
- Grey
- Skills
- Art Direction, Copywriting, Creative Direction
- Media
- Advertising, Products - Digital, Social Media Content
- Project Industries
- Advertising, Packaged Goods
