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Bringing back the soul/experience of the brand
Celestial Seasonings invented Herbal Teas. They invented that it was more of an experience than it was drink. They did so in a visual way.
However they lost their way and tried to appeal to millennials through modern design. Thy edited the look and lost the soul and 40% of their sales.
We brought back the environment, the soul. the magic and the experience.
- Project Roles
- Art Director, Copywriter, Creative Director
- Company
- Ferrara & Company
- Skills
- Art Direction, Copywriting, Creative Direction
- Media
- Advertising, Products - Digital, Social Media Content
- Project Industries
- Beverage
