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Repositioning Hawaiian Tropic
Taking a suntanning brand with a sad bimbo heritage and making it a skin protection, beautification brand.
Led, created and sold the position and campaign globally.
Fully integrated campaign from social, digital, print, shopper, events and more.
- Project Roles
- Creative Director
- Company
- Grey
- Skills
- Art Direction, Copywriting, Creative Direction
- Media
- Advertising
- Project Industries
- Beauty, Health/Pharma
