Absolut Alternative

Privatisation of California's power companies meant the grid was underfunded. When summer arrived, it would be unable to take the strain and brown outs would follow.
We created a solar powered billboard that would have the only lights flashing in down town LA.

Project Roles
Copywriter, Creative Director
Company
TBWA Chiat Day
Skills
Conceptual, Design, Comedy, Commercial
Media
Advertising, Posters
Project Industries
Advertising
Support