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SC Johnson

Everyone wants to spend Thanksgiving with their family, but not everyone can afford to. To help, SC Johnson gave away 3,000 tickets home, proving to fans that they're a family company that cares. We surpassed our stretch goal by 44% and reached over 57 million people. Most importantly, we helped send 3,000 fans home for the holidays.

Project Roles
Copywriter
Company
EnergyBBDO
Skills
Copywriting
Media
Advertising
Project Industries
Advertising, Packaged Goods