Febreze: Noseblind

Sales of Fabric Refresher were down, so my partner and I were briefed to come up with a one-off execution outside of the "Febreze Experiments" campaign. Our little idea blossomed into a multi-year, cross-pillar, integrated campaign.

Among the cooler executions within the Noseblind campaign was a product development piece in which we created clever gadgets, including a Febreze bottle that was activated by the sound of a doorbell, and a 3D printed sculpture with a Febreze Scent Cube hidden inside that guests could give their Noseblind hosts.