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Best Buy: Holiday Gifting Made Easy
The brief was straight forward, let people know that Best Buy makes getting great holiday gifts easy. Piece of fruit cake, right? Wrong. It’s never easy! The idea had to stretch out over a 15 spot integrated campaign that would help Best Buy make its nut for the year. And, the spots all had to work as :15s.
- Project Roles
- Copywriter, Creative Director
- Company
- Grey
- Skills
- Comedy, Conceptual
- Media
- Advertising
- Project Industries
- Technology
