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SANTA MONICA FARMERS' MARKETS
The Santa Monica Farmers’ Markets are well established and beloved within the local community. Their following is loyal and the markets are profitable. There is an opportunity to increase the reach of the farmers’ markets by refreshing and adding new features to the overall brand experience.
The objective of this project was to increase the Santa Monica Farmers’ Markets brand visibility through a re-brand and new product offerings. The design process included the following:
› SWOT Analysis
› Archetype Research / User Experience
› Brand Strategy Development
› Brand Interaction Design
› Identity and Collateral Design
- Project Roles
- Creative Director, Designer
- Skills
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Interactive, Mobile
- Media
- App Design, Branded Content, Logos, Mood Boards
- Project Industries
- Lifestyle
