Hatten Group is one of the largest property developers in Southeast Asia and their latest project is a mixed-use luxury wellness destination. The property will include a retail galleria, medical/clinical treatments, hotel, and private residences. Set to open in 2019 this development is in the concept and investment stage. The design process included the following:
› Naming
› Archetype Research / User Experience
› Brand Strategy Development
› Identity and Collateral Design
› Copywriting