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#GiveExtraGetExtra

After the success of "Sarah and Juan," Wrigley wanted to keep the momentum going. Our solution was a microsite where fans of the ad could get their own custom gum wrapper drawing. The campaign went bananas. We won 3 Cannes Lions, 1 Addy, 1 Clio, 5 Effies, and a lot of others.

Project Roles
Copywriter
Company
Energy BBDO
Skills
Copywriting
Media
Advertising, Branded Content, Illustrations, Social Media Content
Project Industries
Advertising, Packaged Goods