After the success of "Sarah and Juan," Wrigley wanted to keep the momentum going. Our solution was a microsite where fans of the ad could get their own custom gum wrapper drawing. The campaign went bananas. We won 3 Cannes Lions, 1 Addy, 1 Clio, 5 Effies, and a lot of others.
- Project Roles
- Energy BBDO
- Advertising, Branded Content, Illustrations, Social Media Content
- Project Industries
- Advertising, Packaged Goods