Paris312

Within a year, I built a brand POV, social campaign, packaging, and a responsive eCommerce website from the ground up.

Aiming for moments of surprise and delight, I contrasted dark shipping containers with bright confetti-printed product boxes. Bold colors punctuate the interiors of packaging and serve as backdrops to modern and optimistic photography. The responsive web experience was designed to be simple easy to use, yet playful and fun.

Fun French phrases like “La vie est belle” (life is beautiful), or “enchanté” (pleased to meet you) were added to packaging, and social campaigns.

Brand design is only successful with seamless execution. For that reason I built a toolkit for in-house design teams and production vendors guaranteeing consistency.