Live More, Work Better Brand Photoshoot

I worked directly with the founder and built a small freelance creative production team to craft and execute a brand photo story. We pitched the concept, storyboarded the shot list, managed casting, wardrobe, hair, make-up and location. Indigo sky handled production logistics.

The result: The photo story contrasted scenes of outdoor adventure with sophisticated indoor workspaces. With this juxtaposition we showed the endless possibilities opened by streamlining your life with Seldon. The brand came alive through visual storytelling that took a numbers-oriented application and gave it life. Drawing from observations of a lifestyle that is authentically tech-world and adventure-set, the results inspire, yet remain credible.