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UPS: United Problem Solvers

I wrote three words that a 90 billion dollar company would hang their hat on for a few years. "United Problem Solvers" solved UPS's need for a new campaign to demonstrate how they do more than ship packages. The tagline laddered up to some smart strategic thinking Ogilvy's brand planners had constructed. And after every conceivable pressure test the client bought it.

Project Roles
Copywriter
Company
Ogilvy
Skills
Creative Direction, Copywriting
Media
Commercials - Video
Project Industries
Technology