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Driving Dirty
Volvo was looking to increase its presence on the West Coast at a time when California was dealing with one of its worst droughts ever. We came up with #DrivingDirty, a social media movement that encouraged LA to stop washing and start wearing the dirt on their cars as a badge of honor.
- Project Roles
- Art Director
- Company
- Grey
- Skills
- Art Direction, Conceptual
- Media
- Advertising, Branded Content, Interactive Installations, Social Media Content
- Project Industries
- Advertising, Automotive
