HP Innovation Stations

I worked with Blue Telescope and Kubik to develop Innovation Stations for Hewlett Packard, digital tabletops that present relevant, customized content to visitors at the company's new customer welcome center. Located at HP's Palo Alto headquarters, the Innovation Stations are designed to facilitate in-depth exploration and conversation with the company's most important customers.

Visitors interact with a large touchtable to navigate a mindmap of connections between products, initiatives, and case studies. Each indivual subject can be expanded into a series of digital 'content cards' that can be moved, rotated, and scaled to address visitors from every angle of approach. The flexible layout allows users to explore independently, or for staff to present content at large scale to small groups. Staff can use tabletop shortcuts to rearrange the cards instantly for different presentation scenarios.

I also created the content strategy that helps HP ensure that product features and brand messaging stay fresh.