Communications Tools for Financial Professionals

As a Principal Designer at frog, I worked with IPC, a leading maker of communications tools for financial traders, to create on an update of their line of communication devices to grow their market position, reduce their production costs, and meet the demands of a new generation of digitally savvy traders. Visits to the NYSE floor, interviews with over 300 industry representatives, and extensive testing allowed us to accurately prioritize trader needs. The creation of a clear design semantic allowed us to extend the system to desktop and web applications to support traders in all the places and ways they work.