Chase Personal Banking Redesign

The client is Chase Bank, which is the consumer and commercial banking division of the multinational banking corporation JPMorgan Chase. It is one of the "Big 4" banks in the US. Their internal development team had produced a responsive pattern library and the client wanted to use it to redesign their personal banking products in time for a new marketing campaign set to go live in 2Q 2016. In addition, they wanted to increase the online conversion rate for new checking, savings, and CD accounts. I used a combination of empirical research, competitive analysis, and stakeholder and user interviews to design an ideal shopping experience for the target audience while fitting all of the necessary content and functionality into the new responsive template. Along the way, I also uncovered potential challenges with the template and put together a list of recommendations and suggestions for improving the pattern library going forward. The refreshed product pages went live in 4Q 2016 and were met with accolades industry-wide.