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Skippy P.B. Bites "Horse"
Made from Skippy Peanut Butter, Skippy P.B. Bites is a protein snack to help kids take the edge off of hunger. Launching in 2015 as a continuance of the Skippy Yippee brand campaign, P.B. Bites out-performed all sales projections—which caused a shortage of product and the need to pull the spot from the media rotation for a while. It also made a lot of moms, kids, and horses very happy!
- Project Roles
- Creative Director
- Company
- BBDO, Minneapolis, MN
- Skills
- Management of Teams 1-10
- Media
- Advertising
- Project Industries
- Packaged Goods
