Burger King NFL Promotion

How do you create a co-branded promotion for Burger King, the NFL and DirecTV? Take the film from iconic NFL plays and add the King. These spots were talked about on sports programs and quickly became a fan favorite. The King was even invited as a guest on sports programs like Cold Pizza.

Winner of a silver One Show Pencil and a silver CLIO for Integrated Branding Campaign.

Project Roles
Art Director
Company
CP+B Miami, FL
Skills
Art Direction, Conceptual
Media
Advertising
Project Industries
Restaurant
Burger King NFL Promotion
Support