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IGIGI Redesign

Local San Francisco fashion brand IGIGI needed a facelift of its homepage. I used images from the photoshoot that I art directed, plus other edgy products from the brand to attract a more fashion forward customer that we were going after. The intent was to keep the integrity of the brand, yet eliminate as much visual clutter as possible and showcase a vibrant lifestyle. Additionally, the user-experience needed to appeal to a very reluctant customer with a busy life seeking a swift, yet pleasurable shopping experience.

Project Roles
Art Director
Adobe Illustrator, Adobe Photoshop, Art Direction, Conceptual, Content, Low / High Fidelity Prototyping
Apparel, Editorial Writings, Products - Digital, UI Design, UX Designs, Visual Designs, Websites, Wireframes
Project Industries
Fashion, Retail
IGIGI Redesign
IGIGI Redesign
IGIGI Redesign
IGIGI Redesign