Local San Francisco fashion brand IGIGI needed a facelift of its homepage. I used images from the photoshoot that I art directed, plus other edgy products from the brand to attract a more fashion forward customer that we were going after. The intent was to keep the integrity of the brand, yet eliminate as much visual clutter as possible and showcase a vibrant lifestyle. Additionally, the user-experience needed to appeal to a very reluctant customer with a busy life seeking a swift, yet pleasurable shopping experience.
- Project Roles
- Art Director
- Adobe Illustrator, Adobe Photoshop, Art Direction, Conceptual, Content, Low / High Fidelity Prototyping
- Apparel, Editorial Writings, Products - Digital, UI Design, UX Designs, Visual Designs, Websites, Wireframes
- Project Industries
- Fashion, Retail