Bullseye's Playground

A fully explorable 3d playground mapped 1:1 with target stores across the country. Kids would walk through the store and see a completely different world through the tablet.

They yelled and had lots of fun.

It was a unique challenge, as we had to design a perfectly scaled 3D world to several different target store layouts, as well as scan those stores to ensure our positional tracking would be smooth and accurate. I jumped at the chance to play with cutting edge spatial scanning technology (Google Tang) … and it was super cool.