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McDonald's "Baby" Global TV

McDonald’s gave our agency the opportunity to present scripts for their annual TV launch. A dozen scripts were presented – one was selected. McDonald’s liked it enough to run it globally and made TBWA one of their roster agencies. This spot won us several awards and was nominated for an Emmy.

Project Roles
Creative Director
Company
TBWA\CHIAT\DAY
Skills
Conceptual, Creative Direction
Media
Brand Films
Project Industries
Restaurant