Idea Challenge Surface Magazine

“Because legal marijuana is a relatively new category, existing products rely heavily on conventional symbols. We wanted to instead imagine how marijuana might exist 10, 20, 30 years from now, as a part of everyday life. We envision Okay as a mood modifier, a socially accepted additive as common as coffee or chamomile tea—in essence, a less sinister version of Soma from Aldous Huxley’s Brave New World. Consider it a generic ‘masstige’ product that has become the Kleenex of its category, one that feels as ubiquitous in our culture as Sweet ’n Low or Budweiser.”