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Drink Up
Collaborated with Partnership for a Healthier America—chaired by First Lady Michelle Obama (no, I haven’t met her)—to create a multimedia campaign for Drink Up. This campaign served up friendly reminders in tongue-in-cheek, unexpected ways. This unique social media campaign was viewed over 700 million times in a 15-week period throughout the United States.
- Project Roles
- Art Director, Creative Director
- Company
- YR
- Skills
- Art Direction, Commercial, Digital, Social
- Media
- Advertising, Social Media Content
- Project Industries
- Advertising, Non-Profit
