Castrol: It's Like This...

There’s all kinds of good sciencey stuff that goes into a bottle of Castrol GTX. But it’s all way too complicated for the layperson — say, an advertising copywriter — to understand. Just about the only way to get your head around GTX is through a few well-chosen analogies.

Project Roles
Copywriter
Company
Ogilvy
Skills
Broadcast, Comedy, Film
Media
Commercials - Video
Project Industries
Automotive, Packaged Goods
Collaborators
Support