MEGA Digital Agency Promotion

Looking to work with other brands outside of LUSH I was asked by new digital agency MEGA to lend a helping hand for their promotional material I helped steer this project for them. I proposed we create a typographic ice lolly. We are located by the sea and it was a subtle nod to the seaside without being overly explicit. We had a whole range of concepts which built up a MEGA party but this ended up being our starting point. I designed and managed to create some moulds (with the help of mould makers) and at home created the colours and consistency of the lollies. What I love about this project it was all created on a shoe string budget, and I was able to be really hands on in the design of everything. This will sit on a range of digital and printed publications to help promote MEGA and what they do.