SKYN Brand Book

To bring to life SKYN condoms' new brand positioning - "Feel Everything” - we created a brand book that was more than just a book. A tactile, fun experience, made to be explored, to offer new discoveries upon rereading, both through its physical form and its content.

I worked with a designer to come up with the initial concept, and then worked with the strategy team to combine strategy documents, market research and brand positioning statements into an engaging brand bible for SKYN.