Come Seek the Royal Caribbean

There’s a group of people out there who love adventure but have no interest in cruising. Yet everything they seek can be found on Royal Caribbean's Harmony of the Seas.

This bold integrated campaign pushed against their perceptions of cruising as cheesy, outdated and boring to prove that the Royal Caribbean is the exact opposite of what they’d expect.

Alongside scripting, shooting and editing the broadcast/social video assets, I was also deeply involved in the planning and execution of the rollout for the OOH and in-mall media buy.