Find Your Extraordinary

During the holiday season, it’s natural to want to look back on the preceding year and think about the events that defined it. For the Hallmark Signature holiday campaign, we wanted people to think of the most extraordinary relationships in their own lives, and recognize them with a Hallmark Signature card.

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The “No Ordinary Cards” campaign was named America’s third favorite holiday ad of 2016 by Ace Metrix’s consumer panel. Scoring ads based on likeability, relevance and “watchability,” and considering popular emotional techniques to gain traction with viewers, the work beat out other holiday ad efforts from the likes of Apple, Coca-Cola, Kohls and Amazon.