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Project You

Project You is a betterment platform created for Monster.com to identify with the millennial crowd that abandoned Monster long ago. Through an online journey of games, quizes, tools and insights users built a special score that they could then work on improving not only for their career, but their friendships, health, and more. We worked with three psychologists to get this thing right.

Project Roles
Creative Director
Company
BBDO
Skills
Copywriting, Creative Direction
Media
Games - Mobile, Infographics, Software, Web Apps, Websites
Project Industries
Advertising