😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Aimee Creative Director / Art Director / Designer
JELLO #FML
FML is generally an acronym used as F*ck My Life, and over 40,000 people use it as a hashtag daily. JELL-O hijacked the hashtag #FML and "funned" people's lives up in response to their bad day. We created a responsive microsite that housed all the interactions with the brand.
The site had over 200,000 impressions and we gave away 2,000 prizes to those who deserved them. It was picked up by Adweek, Mashable, NY Times and many news articles.
- Project Roles
- Art Director
- Company
- Crispin Porter + Bogusky
- Skills
- Art Direction, Conceptual, Design
- Media
- Social Media Content
- Project Industries
- Packaged Goods
