DKMS - Delete Blood Cancer

Delete Blood Cancer/DKMS is the largest bone marrow center in the world. Our task was to create a campaign to raise awareness about this serious and delicate topic among young adults.

Our solution utilized the fact that every person in the world has a unique DNA. When people submit their DNA sample to the DKMS database, it automatically generates a unique DIGITAL and PHYSICAL DNA ID. Both can be used to give access to an array of benefits. Whether it's free gear, entry to special events, or information about themselves.

Together with my team at Chiat, I was responsible for developing the concept and bringing it to life, creating various executions.