Michael J Fox Foundation
How do you turn a beloved American Comic-Actor into an Activist—an agent of change in medical research without making him into a typical spokesperson and alienating his fan base? Let Michael be the smart, sincere, and funny person he is. Let Michael be Michael.
The campaign launched on the final episode of "Spin City" and the 10 second spots were given guaranteed media placement in their national network PSA rotation. Print immediately followed and publications such as Vogue, New York, Men's Health and People Magazine called—to ask us—if they could run the ads.
In just 3 years, we helped to raise over $30 million in private donations for the Foundation—with an average donation of $244.70, unprecedented in the fund raising arena.
To see more, visit my website: lisapfitzner.com Password: justaskme
- Project Roles
- Art Director, Creative Director, Designer
- Company
- MRM//McCann
- Skills
- Art Direction, Broadcast, Celebrity, Comedy, Commercial, Conceptual, Design, Humor, Integrated, Print, Adobe InDesign
- Media
- Advertising, Commercials - Video, Magazines, Photography
- Project Industries
- Advertising, Non-Profit
