D&AD - The President Has A Question

The very UK centric ad awards D&AD came to us in order to get more international entries.
We decided to use the D&AD president Sanky to adress the creative world in as many languages as possible. Sanky had to memorize 13 languages in two weeks and shoot 18 films in two days!

Who said the British were bad at speaking other languages?

Results: 130.000 views + a four year negative trend turned around + campaign objectives overtaken by over 20%.