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Zaha Hadid – 520 W 28th Identity

Identity for Zaha Hadid’s first permanent building in New York City. In honor of both the iconic architect’s legacy and the building ’s location amongst Chelsea’s art galleries, the branding and positioning reference her significance in the art world and her high-end minimalistic style. The residences were positioned as 39 unique works of art which also helped influence design and language choices throughout the project. I was involved in the early stages of the project including naming, wordmark, sales center and determining the overall look and feel for the brand.

Project Roles
Art Director, Designer
Company
Mother Design
Skills
Design, Brand Strategy, Environmental
Media
Branded Content, Logos
Project Industries
Real Estate
Zaha Hadid – 520 W 28th Identity
Zaha Hadid – 520 W 28th Identity
Zaha Hadid – 520 W 28th Identity
Zaha Hadid – 520 W 28th Identity
Zaha Hadid – 520 W 28th Identity
Zaha Hadid – 520 W 28th Identity
Zaha Hadid – 520 W 28th Identity
Zaha Hadid – 520 W 28th Identity