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Scope Mouthwash
We relaunched a big, old P&G brand in a very un-P&G way: social. Oh, and instead of focusing on kissably close breath like every breath brand has over the past half century, we changed the conversation to something brand new. Social courage.
- Project Roles
- Art Director, Copywriter, Designer
- Company
- Publicis Kaplan Thaler
- Skills
- Conceptual, Content, Digital, Humor, Low Budget, Scripting, SEO, Social
- Media
- Advertising, Branded Content, Social Media Content, Social Media Copy
- Project Industries
- Retail
