MountainDew.com

We redesigned the entire DEW universe of programs, products, and content. The new pages can be easily updated without feeling generic or templated, allowing DEW to scale their content throughout the year. As a result, every section has its own vibe and always feels fresh.

The majority of MountainDew.com visitors access the site from their mobile devices, so instead of starting with the desktop and building a traditional responsive design, we evolved our process by creating a best-in-class mobile experience first—and then worked backwards to build an immersive desktop experience.