Mountain Dew - People’s Choice White Out Mini Site

The winner chosen by Mountain Dew fans was White Out, a citrus like flavor. We started with the home page that included the look along with a video. From there, the real challenge was how to layout such a unique type treatment in relationship to the hand illustration. Very fun. After that, we carried the look and feel into Twitter, Youtube, Facebook and other social media outlets that supported video and customer feedback.