LucasArts - Star Wars The Old Republic

LucasArts wanted to unveil their new game, Star Wars: The Old Republic, with a bang. My freelance partner and I concepted an online contest where the winner would get to flip the switch and turn San Francisco's Coit Tower any color they wanted. This idea was later switched to London's BT Tower, with C3P0 himself, Anthony Daniels, in attendance.

Project Roles
Art Director, Creative Director
Skills
Art Direction, Conceptual, Content Strategy, Creative Strategy, Brand Strategy, Social Media Strategy , Marketing Strategy
Media
Events, Products - Digital, Social Media Content
LucasArts - Star Wars The Old Republic
LucasArts - Star Wars The Old Republic
LucasArts - Star Wars The Old Republic
LucasArts - Star Wars The Old Republic
LucasArts - Star Wars The Old Republic
LucasArts - Star Wars The Old Republic
Support