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Smart Car Video
In order to change Americans’ perceptions of Smart Car, we needed to convince them that less is more. Introducing the Against Dumb movement—a unique position for a brand, encouraging users to adopt the minimalist lifestyle, and hopefully a minimalist car.
- Project Roles
- Copywriter
- Company
- smart car
- Skills
- Copywriting
- Media
- Advertising, Brand Films
- Project Industries
- Automotive