Honda - Meow is the Moment (Summer Clearance Event)

To promote Honda's 2016 Summer Clearance Event online we translated the television campaign into something the internet would understand: cats.

The social/digital campaign was timed to launch near the end of the clearance event in August to remind customers to shop now, which also happened to coincide with Hallmark's Kitten Games (the cat version of the Puppy Bowl during the 2016 Olympics) on 8/5 and International Cat Day on 8/8. We even cut a :30 version of the spot to run on TV during these events.

I was the Art Director on this project from conception to execution.