Honda Civic - Music From Every Angle (360 Music Video Feat. Moses Sumney)

To help launch the 2016 Civic we wanted to pay homage to the musical heritage of Honda's flagship vehicle while highlighting its totally redesigned exterior. The campaign tagline was "Direct from our Imagination", so we enlisted the help of a local up-and-coming artist, Moses Sumney, who creates music direct from his imagination using just his voice, hands, and in this case the all-new Civic. The 360° space and multiple versions of Moses performing give the viewer an entirely new way to interact with a music video and see exactly how each individual sound builds visually.