Honda - HR-V Selfie Edition (April Fools Day)

In the HR-V's introduction to the North American market we wanted to have a little fun with its target audience. To promote the all-new 2016 HR-V Honda released a video debuting the SLF trim level with our beta tester, Ashley, for April Fools Day. The car even made a guest appearance at the New York International Auto Show.

Project Roles
Art Director
Company
Honda
Skills
Art Direction, Design, Photojournalism, Conceptual
Media
Advertising, Branded Content, Commercials - Video, Events, Logos, Photography, Presentations, Product Designs, Products - Physical, Prototypes, Typography, Viral Films, Visual Designs, Websites
Project Industries
Advertising, Automotive, Technology
Honda - HR-V Selfie Edition (April Fools Day)
Honda - HR-V Selfie Edition (April Fools Day)
Honda - HR-V Selfie Edition (April Fools Day)
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