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NewFest – Projection of Pride

NewFest, New York’s premier LGBT Film Festival, is dedicated to bringing together filmmakers and audiences to bring voice and visibility to the LGBT experience. Since it’s start twenty-eight years ago, the festival has has picked up incredible momentum. With each growing year, the festival has shifted its design principles to the changing landscape of LGBT acceptance in New York. To promote the 2016 festival, the concept of projecting pride throughout the city, both in spirit and in visuals, was used. With NewFest 2016 approaching, it was evident that this year would be it’s powerhouse year. With an A-List celebrity attendance, keynote speaking from Debra Messing, and three venues showing over 100 premiere films, the festival’s visibility encouraged an even bigger ask than normal. With 2016 shaping up to be a benchmark year, a 360 media campaign was made based in simple ads with nuanced typography and powerful imagery.

Project Roles
Art Director, Photographer
Company
Ogilvy
Skills
Adobe Photoshop
Media
Advertising, Brand Guidelines, Branded Content
Project Industries
Advertising, Non-Profit
NewFest – Projection of Pride
NewFest – Projection of Pride
NewFest – Projection of Pride
NewFest – Projection of Pride
NewFest – Projection of Pride
NewFest – Projection of Pride
NewFest – Projection of Pride
NewFest – Projection of Pride
NewFest – Projection of Pride