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Sugarman

Woodstock Brewery is a craft brewery based in Cape Town. They approached me to help work on a label for their speciality craft beer called Sugarman. Woodstock makes hand crafted beers so I wanted to do the same with the label and create a all hand drawn handmade design. I wanted the label to reflect the style of beer and flavour so I was inspired by the era of bootleggers and the prohibition. The styles of whiskey labels and vintage maps and lettering with all hand illustrated type and artwork. Sugarman is a Belgian Quad, aged in red wine barrels. It's a strong, 10% ABV, dark beer that is quite sweet and fruity, with some added wine and oak flavour from the barrel ageing process. woodstockbrewery.co.za

Project Roles
Art Director, Designer, Letterer
Company
Woodstock Brewery
Skills
3D, Adobe Illustrator, Adobe InDesign
Media
Illustrations, Lettering, Packaging
Project Industries
Beverage
Sugarman
Sugarman
Sugarman
Sugarman
Sugarman
Sugarman