The Challenge Client wanted to raise awareness of their brand while also raising money for the BISSELL Pet Foundation. The Solution Worked with my team at OLSON to create a website experience during the 2016 Puppy Bowl. A user lands upon the site and is instantly greeted with a live video event of puppy messes. The user then tweets #PetHappens to "unlock" puppy messes. Each tweet was worth a $ amount that was then donated to the BISSELL Pet Foundation.